4seasonswine.com and laithwaiteswine.com (the “Site”) is operated by Direct Wines, Inc. The Site offers the opportunity to purchase wines for home or office delivery and review related tastings notes.
The Site is directed to adults ages 21 or older. We do not knowingly collect PII from children under 13 years of age.
We collect PII from you when you voluntarily provide it to us in order to process your orders and club registration, contact you if there is trouble completing or shipping your orders, send you newsletters you have requested, respond to your requests, and inform you of our new products, services and offers. We may also obtain PII from reputable third parties.
In addition, we collect other non-PII including IP address, aggregate user data, Site usage information, and browser type to help diagnose problems with our server, manage and improve the Site, gather demographic information, track usage, and for security and monitoring purposes. This information aids us in merchandising and in developing the design and layout of the Site.
We may use third-party advertising companies to serve ads or conduct email campaigns on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness.
When you voluntarily provide your PII to us, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses we will make of the information.
We may share your PII with companies that are affiliated with us, including but not limited to Direct Wines, Inc.
From time to time we may share PII with unaffiliated, third-party businesses that can provide you with valuable offers and information. However, you will always have the opportunity to instruct us not to share your information with such third parties when PII is collected.
We work with certain companies that, in conjunction with their own membership programs or rewards programs, require that we disclose purchasing information about their customers who visit our site through links from the partner sites, or use the partner's credit card to make purchases on our Site (e.g., to earn points for purchases made on the Site through links from the partner site). We disclose only the information required to make these programs work and support your membership with them, which typically includes the name and/or email address of the user as well as the dollar amount of purchases made. We disclose this information to companies under an agreement that requires that they obtain your consent first, usually under the membership or participation rules. If you do not want us to disclose that information to the strategic partner, then you must contact them directly.
We may use other companies to perform services including, without limitation, facilitating some aspects of our Site, sending e-mail, fulfilling purchase requests, delivering orders, processing credit cards and payment information, serving, customizing or delivering marketing or ads, and auditing. These other companies may be supplied with or have access to your PII and non-PII solely for the purpose of providing these services to us or on our behalf.
There may be instances when we may disclose PII without providing you with a choice in order to protect the legal rights of Laithwaite's Wine and affiliated companies, including Direct Wines, Inc., or their employees, agents and contractors; to protect the safety and security of visitors to our site; to protect against fraud or for risk management purposes; or to comply with the law or legal process. In addition, if we sell all or part of the business of Laithwaite's Wine or makes a sale or transfer of assets or are otherwise involved in a merger or business transfer, we may transfer your PII to a third party as part of that transaction.
We use commercially reasonable administrative, technical, personnel, and physical measures to safeguard PII in our possession against loss, theft and unauthorized use, disclosure, or modification.
Whenever possible, you may review and update the PII that you have provided to us by contacting Customer Service at email@example.com.
Attn: Customer Service
PO Box 5160
Largo, FL 33779